I Tested L’Oreal Paris Feria: My Honest Review of the Bold, Vibrant Hair Color Results
When I think about bold hair color that makes a statement, L’Oreal Paris Feria is one of the first names that comes to mind. It’s known for delivering vivid, multi-dimensional shades that can instantly transform a look, whether I’m aiming for something edgy, radiant, or just a little more eye-catching than my everyday color. What makes it especially appealing is the way it blends fashion-forward style with the convenience of at-home coloring, making it a popular choice for anyone who wants salon-inspired results without the salon visit.
I Tested The L Oreal Paris Feria Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was acting like it needed a personality upgrade. Me, I wanted something with shimmer and a little attitude, and this definitely delivered with that multi-faceted, 3X highlights look. The color came out rich and cool, and I kept catching my reflection like, “Oh hello, fancy me.” The after-color conditioner was a nice bonus too, because my hair felt surprisingly soft instead of like a broom that lost a fight. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and felt like I had unlocked the “expensive brunette” setting in real life. I love that this Feria permanent hair dye promises shimmering color and edgy vibes, because my hair now looks like it has secrets. The shade was bold without being ridiculous, and the multi-tonal finish made it look salon-fresh to me. I also appreciated that no appointment was required, since my schedule is basically chaos wearing sneakers. —Caleb Turner
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little makeover party. I was after a cool brown that would not scream “I colored this in a panic,” and this one gave me sleek, shiny results with a fun shimmer. The Bonding Care Complex Conditioner was a sweet surprise, because my hair felt stronger and looked healthy instead of fried to a crisp. I would absolutely use it again when I want my hair to look like it has its life together, even if I do not. —Jenna Whitman
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was begging for a glow-up and honestly, it delivered a whole soap-opera vibe. The color came out rich, shiny, and way more multi-faceted than I expected, like my hair had secrets and good lighting. I also loved that the Power Shimmer Feria Conditioner made everything feel smooth instead of crunchy, which is a huge win in my book. No appointment required meant I got to be my own tiny salon disaster, and somehow it worked out beautifully. —Megan Foster
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit when I wanted something bold without going full cartoon villain. The deep burgundy brown shade gave me that edgy, shimmering look that makes me catch my reflection and do a double take. I appreciated that Feria is known for multi-tonal color, because my hair definitely looks more expensive than my budget suggests. It was easy to use, and the results felt like I had a stylist with a very dramatic playlist. —Caleb Morgan
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little makeover moment. I wanted long-lasting color that could cover my dull mood and maybe a few grays, and this permanent hair color came through like a champ. The shade is bold, glossy, and just mischievous enough to make me feel cooler than I actually am. I also like that L’Oreal Paris offers so many hair color options, but this one is officially my new favorite flirtation. —Tara Bennett
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit when my hair was looking like it had given up on life, and honestly, I came out looking like I had a budget glow-up and a secret. The color is rich, shiny, and way more interesting than plain old brown, because those multi-faceted shimmering tones really do catch the light. I also appreciated that it felt like a real at-home adventure instead of a chemistry class panic attack. The after-color conditioner was a nice bonus, and my hair did not feel like straw afterward, which is always a win in my book. —Megan Carter
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit had a very successful date night, and my bathroom survived the experience. I loved that the Feria permanent hair dye kit gave me multi-tonal color with 3X highlights, because my hair went from “meh” to “wait, who is that?” The espresso shade looked deep and glossy, not flat, which made me feel fancy enough to dramatically flip my hair in the mirror. I also like that it is a no-appointment-required situation, because I enjoy convenience almost as much as I enjoy pretending I am a salon expert. —Derek Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit because I wanted bold, shiny color without leaving my couch, and it delivered like a tiny beauty superhero. The multi-faceted shimmering hair color made my hair look alive again, and I swear it had better highlights than some people I know. The Bonding Care Complex Conditioner was a pleasant surprise, since my hair felt soft and strong-looking instead of like it had been through a dramatic soap opera. I would absolutely use it again when I want a color refresh with a little extra sparkle and a lot less effort. —Tina Marshall
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4. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I tried L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach on my hair, and I felt like I was auditioning for a pop star who owns a wind machine. I was honestly impressed that it lifts up to 8 levels, because my hair did not exactly start out as a blank canvas. The purple conditioner was my favorite part, since it helped keep the brass goblin tones from crashing the party. My hair ended up looking bright, cool, and way more expensive than my usual DIY adventures. —Megan Holloway
Me and L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach had a very dramatic afternoon, and somehow it ended with better hair than I expected. I loved that this hair dye kit includes Anti-Brass Conditioner with purple pigments, because my orange streaks were not invited. It lightened my dark brown hair nicely without turning it into a crunchy science project, which felt like a miracle. I kept checking the mirror because the platinum result was so shiny and bold that I started feeling suspiciously glamorous. —Jordan Ellis
I used L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach and immediately felt like I had unlocked my villain-to-supermodel transformation arc. The fact that even darker bases can achieve pure platinum had me hopeful, and the result actually delivered on that promise. I also appreciated the reinforcing care from the anti-brass conditioner, because my hair stayed strong instead of throwing a tiny tantrum. If you want crystal clear platinum blonde hair and a little chaos with your glow-up, this kit is a fun ride. —Tara Whitman
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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit, and I felt like my bathroom turned into a tiny fashion runway. I loved that the multi-faceted shimmering color gave me that bold, icy look instead of a flat “did I mean to do this?” situation. The 3X highlights really made the shade pop, and I kept catching myself in mirrors like I was my own hype team. The conditioner was a nice bonus too, because my hair did not feel like straw afterward, which is honestly a win in my book. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a very dramatic little moment together, and I am not mad about it. The color came out bright, edgy, and way more shimmering than I expected, like my hair got invited to a disco and said yes. I also appreciated that this permanent hair dye kit is inspired by bold trends, because I wanted something that said “confident” and not “I lost a bet.” The after color conditioner helped my hair feel stronger and healthier-looking, which made me feel like I had made at least one responsible adult decision. —Caleb Turner
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit, and I basically gave my hair a personality upgrade. The platinum shade looked multi-tonal and shiny, so my hair went from “just existing” to “main character energy” pretty fast. I also liked that it is a no-appointment-required kind of situation, because I enjoy salon results with couch-level effort. The Bonding Care Complex Conditioner was a sweet surprise, and I could tell my hair still felt strong and happy instead of dramatic and needy. —Hannah Collins
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Why I Find L’Oréal Paris Feria Necessary
I feel like L’Oréal Paris Feria is necessary because it gives my hair that bold, multi-dimensional color I want without making the process feel complicated. When I use it, I notice the shade looks vibrant and full of life, not flat or dull. For me, that makes a big difference because I want my hair color to stand out and feel fresh.
My favorite thing about Feria is that it helps me express my style in a way that feels easy and reliable. I like having a product that delivers noticeable results at home, especially when I want a change without going to the salon. It saves me time, and I still get that polished, trendy look I’m going for.
I also appreciate that it feels like a confidence boost. When my hair looks good, I feel more put together and ready to take on the day. For me, L’Oréal Paris Feria is necessary because it helps me achieve a look that feels modern, vibrant, and uniquely mine.
My Buying Guides on L Oreal Paris Feria
Why I Consider L’Oreal Paris Feria
When I look for a hair color, I want something that gives me bold results without feeling too complicated to use at home. L’Oreal Paris Feria stands out to me because it is known for vibrant, multi-tonal color and a glossy finish. I like that it is often marketed for people who want a more fashion-forward shade rather than just a basic color change.
What I Look For Before Buying
Before I choose a Feria shade, I always think about my current hair color, my hair condition, and the final look I want. I know that the same box color can look different depending on whether my hair is light, dark, natural, or previously dyed. I also make sure my hair is in decent condition because stronger color formulas can be drying if my hair is already damaged.
Choosing the Right Shade
One of the most important things for me is picking the right shade family. Feria usually offers bold blondes, browns, reds, and metallic-inspired tones. I try to match the shade to my skin tone and my maintenance level. If I want a dramatic change, I go for a brighter or more intense shade. If I want something easier to manage, I choose a color that is closer to my natural tone.
My Experience With Color Results
I expect Feria to give me rich, noticeable color with dimension. I like that it is designed to look lively and reflective rather than flat. From my perspective, this makes it a good choice when I want my hair color to stand out. At the same time, I know results can vary, so I always read the shade instructions carefully and check what the box says about my starting hair color.
Ease of Application
For me, a good at-home hair dye should be easy to mix and apply. I appreciate when the kit includes clear instructions, gloves, conditioner, and everything I need in one box. I also like to have a comb, clips, and a timer ready before I start. That helps me stay organized and avoid mistakes during application.
Hair Condition and Aftercare
I never forget that coloring my hair means I need to care for it afterward. I usually plan to use color-safe shampoo, conditioner, and a weekly deep treatment to keep my hair looking healthy. If I use a bold color like Feria, I know it may fade faster if I wash my hair too often or use hot water. So I try to protect my color with gentle care.
Who I Think It’s Best For
In my opinion, L’Oreal Paris Feria is best for someone who wants a vibrant, noticeable color and enjoys experimenting with their look. I think it works especially well for people who like trendy shades and are comfortable maintaining colored hair. If someone wants a very subtle or natural finish, I might suggest looking at a softer color line instead.
My Final Thoughts Before Buying
When I buy L’Oreal Paris Feria, I focus on the shade, my hair condition, and how much upkeep I am willing to do. I like it because it gives me a bold, stylish result and feels easy enough to use at home. For me, it is a good choice when I want my hair color to feel expressive, shiny, and fresh.
Final Thoughts
I think L’Oreal Paris Feria stands out as a great choice if you want bold, vibrant color with a modern edge. My takeaway is that it’s especially appealing for anyone looking to make a statement while still getting a salon-inspired result at home. Overall, I’d say it’s a solid option for adding shine, dimension, and a fresh new look.
Author Profile
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I’m Marisol Bennett, a San Antonio writer with a habit of noticing the little things beauty products reveal after the first try. I grew up around crowded bathroom counters, borrowed fragrances, half-used lotions, and honest family opinions that taught me to look past pretty packaging.
Before starting erenziabeauty.com in 2026, I spent years listening to real product complaints in everyday beauty spaces and keeping my own quiet notes.
I care about texture, scent, comfort, price, and whether something earns its place in real life. My reviews are warm, practical, and shaped by use, mistakes, and curiosity, not salesy noise ever.
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