About Us

Our Story

Latinas, at the center of it all.

Latinas love beauty. We breathe it. We live it. We are it. Which is why founders Alina Gonzalez, Vanessa Ramos and Alex Pearl united to create erenzia. A brand with a mission and purpose, born out of the ideal that all women deserve better beauty. And, at the center of it all, a celebration of the Latina woman – her allure, beauty and unique essence blending generations of deeply rooted traditions with modern-day life.

Together, Alina, Vanessa and Alex bring a wealth of experience in business and the beauty industry, paired with a passion for creating a unique and differentiated beauty experience that propels representation and normalizes diversity.

Part of the erenzia mission is to empower women through financial education and mentorship. By partnering with non-profit and financial organizations whose vision aligns with theirs, like Qualitas of Life and Morales Capital Partners, we are preparing the next generation of Latinas for financial independence and entrepreneurship.

Above everything else, erenzia is dedicated to honoring and celebrating the power of individual beauty that goes beyond the physical – it’s a manifestation of Latina inextinguishable fuerza, fierce determination and legacy.

About Erenzia

We exist to honor and celebrate the cultural diversity, richness and magnificence of our Latin roots. Our mission is to bring the beauty and allure of the Latina woman, rooted in generations of rituals, recipes and traditions, to every corner of the world. We exist to inspire every woman to step into her power, own her beauty, invest in herself and be empowered to achieve the life of her dreams through financial independence.

Ingredients & Sustainability

We believe in using only the most nourishing, essential ingredients — no unnecessary fillers allowed. Our formulas are mindfully created without animal derived ingredients - certified vegan. We proudly manufacture all our clinically tested products in the USA.

• Vegan
• Cruelty free and Leaping Bunny Certified
• Free of sulfates (SLS/SLES)
• Free of parabens or phthalates
• Free of artificial dyes

We strive to use Sustainable Materials where possible. We include at least 30% post-consumer recycled content in our bottles and 50% in our tubes and caps. Our glass fragrance bottles are infinitely recyclable.

We use FSC-certified cartons and at least 30% Post-consumer recycled content in our recyclable shippers. FSC certifies that the materials come from responsibly managed forests.

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