Latinas, at the center of it all.
Latinas love beauty. We breathe it. We live it. We are it. Which is why founders Alina Gonzalez, Vanessa Ramos and Alex Pearl united to create erenzia. A brand with a mission and purpose, born out of the ideal that all women deserve better beauty. And, at the center of it all, a celebration of the Latina woman – her allure, beauty and unique essence blending generations of deeply rooted traditions with modern-day life.
Together, Alina, Vanessa and Alex bring a wealth of experience in business and the beauty industry, paired with a passion for creating a unique and differentiated beauty experience that propels representation and normalizes diversity.
Part of the erenzia mission is to empower women through financial education and mentorship. By partnering with non-profit and financial organizations whose vision aligns with theirs, like Qualitas of Life and Morales Capital Partners, we are preparing the next generation of Latinas for financial independence and entrepreneurship.
Above everything else, erenzia is dedicated to honoring and celebrating the power of individual beauty that goes beyond the physical – it’s a manifestation of Latina inextinguishable fuerza, fierce determination and legacy.